CALL IS ISSUED FOR MAGAZINE VOLUME HIKE

DALLAS -- The potential exists not only to stanch the decline in newsstand magazine sales, but actually to increase volume, said the head of the Magazine Publishers of America.Speaking earlier this month at the New York-based MPA's annual Retail Conference here, Donald D. Kummerfeld, president and chief executive officer, issued a "double" challenge to those in the audience to cut costs by 10% over

DALLAS -- The potential exists not only to stanch the decline in newsstand magazine sales, but actually to increase volume, said the head of the Magazine Publishers of America.

Speaking earlier this month at the New York-based MPA's annual Retail Conference here, Donald D. Kummerfeld, president and chief executive officer, issued a "double" challenge to those in the audience to cut costs by 10% over the next decade, improving profit margins in the process, and to increase sales.

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