A CALL TO STANDARDIZE, HUMANIZE DATA

CHICAGO -- Behind the most accurate data, the hottest hardware and the smartest software lies a major human challenge for brand marketers, said Victor Del Regno.He advocates standardized formats for organizing and communicating information that he believes would go a long way toward reducing stress and improving effectiveness among both brokers and manufacturers.The president of Morris Alper & Sons,

CHICAGO -- Behind the most accurate data, the hottest hardware and the smartest software lies a major human challenge for brand marketers, said Victor Del Regno.

He advocates standardized formats for organizing and communicating information that he believes would go a long way toward reducing stress and improving effectiveness among both brokers and manufacturers.

The president of Morris Alper & Sons, the Boston-based brokerage, Del Regno described how his firm and other p

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