CALLING ALL CARDS

SAN DIEGO -- Despite the proliferation of cell phones, phone cards are still doing well at retail. Executives at this month's General Merchandise Marketing Conference of the General Merchandise Distributors Council identified two opportunities: low-priced cards, and cards tied to other prepaid services through a consolidated point-of-sale program."Phone cards are part of the larger category of prepaid

SAN DIEGO -- Despite the proliferation of cell phones, phone cards are still doing well at retail. Executives at this month's General Merchandise Marketing Conference of the General Merchandise Distributors Council identified two opportunities: low-priced cards, and cards tied to other prepaid services through a consolidated point-of-sale program.

"Phone cards are part of the larger category of prepaid services that represents a world of opportunity," said an executive with the West C

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