CALLING ALL STORES

Improving store communications is getting top billing in 1997, according to information systems executives.A wide range of communications technologies from in-store paging to e-mail and multiple direct lines linking stores to headquarters are being planned to open up retailer communication lines.Upgrades at the point of sale, especially to accommodate more sophisticated data gathering for frequent-shopper

Improving store communications is getting top billing in 1997, according to information systems executives.

A wide range of communications technologies from in-store paging to e-mail and multiple direct lines linking stores to headquarters are being planned to open up retailer communication lines.

Upgrades at the point of sale, especially to accommodate more sophisticated data gathering for frequent-shopper programs, will emerge as particularly important this year.

For

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