CALLING THE MASSES

Prepaid phone cards have quietly entered mass retail distribution, and the supermarket channel especially offers a broad base of exposure for telecommunications products."We see tremendous potential within the grocery channel and expect that phone cards will be a huge profit center driving the nonfood category in the years to come," said William Kahn, vice president of corporate communications at

Prepaid phone cards have quietly entered mass retail distribution, and the supermarket channel especially offers a broad base of exposure for telecommunications products.

"We see tremendous potential within the grocery channel and expect that phone cards will be a huge profit center driving the nonfood category in the years to come," said William Kahn, vice president of corporate communications at SmarTalk TeleServices, Los Angeles.

According to William West, a principal with

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