CAMPAIGN SET ON PACKAGED-SALAD SAFETY

ANAHEIM, Calif. -- The nation's leading packaged-salad manufacturers are accelerating an educational campaign to counter a tide of negative publicity concerning food safety. Executives from Fresh Express Farms and Dole Fresh Vegetables, both in Salinas, Calif., last week said at a press conference here that their companies and other industry representatives are stepping up communications with consumers,

ANAHEIM, Calif. -- The nation's leading packaged-salad manufacturers are accelerating an educational campaign to counter a tide of negative publicity concerning food safety. Executives from Fresh Express Farms and Dole Fresh Vegetables, both in Salinas, Calif., last week said at a press conference here that their companies and other industry representatives are stepping up communications with consumers, retailers and the media. The effort follows an increase of television news reports about b

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