CAMPBELL OFFERS FULL-PRICE CPR OPTION

CHICAGO -- Campbell Soup Co. has moved to overcome some barriers its continuous product replenishment program presented to wholesalers and non-everyday-low-price retailers by creating a second program option more compatible with their needs.Dubbed Option II, this new version of CPR, as Campbell refers to its program, is based on full list pricing, combined with off-invoice allowances that provide

CHICAGO -- Campbell Soup Co. has moved to overcome some barriers its continuous product replenishment program presented to wholesalers and non-everyday-low-price retailers by creating a second program option more compatible with their needs.

Dubbed Option II, this new version of CPR, as Campbell refers to its program, is based on full list pricing, combined with off-invoice allowances that provide a clear incentive for retailers and wholesalers to avoid forward buying and diverting.

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