CAMPBELL PROMOTES SOUP FOR DIETING

CAMDEN, N.J. -- Campbell Soup Co. here kicked off the New Year with a national multimedia campaign promoting the notion that soup helps dieters lose weight. At the center of the effort was a 12-page four-color booklet inserted into the January issue of several magazines typically displayed in racks at the checkout lanes of supermarkets. The booklet, "Lose Weight and Enjoy the Great Taste of Campbell's,"

CAMDEN, N.J. -- Campbell Soup Co. here kicked off the New Year with a national multimedia campaign promoting the notion that soup helps dieters lose weight. At the center of the effort was a 12-page four-color booklet inserted into the January issue of several magazines typically displayed in racks at the checkout lanes of supermarkets. The booklet, "Lose Weight and Enjoy the Great Taste of Campbell's," explained how easy and delicious a calorie-controlled diet can be when built around the 30

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