CAMPBELL SOUP REDEFINES ROLE FOR ITS SALESPEOPLE

CAMDEN, N.J. -- Campbell Soup Co. has taken a major step toward turning its salespeople into business managers.With the unification of the company's soup business and what was formerly known as its Meal Enhancement Group, the company has created a new go-to-market system for its heat-processed products, said Daniel O'Neill, president of U.S. soup for the company here."In conversations with our customers,

CAMDEN, N.J. -- Campbell Soup Co. has taken a major step toward turning its salespeople into business managers.

With the unification of the company's soup business and what was formerly known as its Meal Enhancement Group, the company has created a new go-to-market system for its heat-processed products, said Daniel O'Neill, president of U.S. soup for the company here.

"In conversations with our customers, they made it very clear to us that there is a need for what they would

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