CAN-DO ATTITUDE BRINGS PACKAGING INNOVATION

BROOMFIELD, Colo. -- It's in the can. Or at least it will be, now that packaging companies are introducing different types of cans to provide consumers with convenience and health benefits.Health is a key driver of the beverage market, which is reflected in one product that's expected to come on the market this fall.The FreshCan from Ball Corp. here is intended for energy and other functional drinks.

BROOMFIELD, Colo. -- It's in the can. Or at least it will be, now that packaging companies are introducing different types of cans to provide consumers with convenience and health benefits.

Health is a key driver of the beverage market, which is reflected in one product that's expected to come on the market this fall.

The FreshCan from Ball Corp. here is intended for energy and other functional drinks. Just inside the top of the can is a small plastic pouch called the "wedge."

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