CANADA DRY USES RADIO IN ACCOUNT-SPECIFIC ADS

BOSTON -- An account-specific radio promotion for Cadbury Schweppes Canada Dry Ginger Ale combined an enter-to-win and listen-to-win sweepstakes with in-store displays in 10 Eastern markets. The 10-week promotion, organized by Target Marketing & Promotions here, ended Dec. 31. It involved local radio spots in New York; Baltimore; Washington; Richmond, Va.; Philadelphia; Louisville, Ky.; Knoxville,

BOSTON -- An account-specific radio promotion for Cadbury Schweppes Canada Dry Ginger Ale combined an enter-to-win and listen-to-win sweepstakes with in-store displays in 10 Eastern markets. The 10-week promotion, organized by Target Marketing & Promotions here, ended Dec. 31. It involved local radio spots in New York; Baltimore; Washington; Richmond, Va.; Philadelphia; Louisville, Ky.; Knoxville, Tenn.; Greenville, S.C., and Raleigh and Charlotte, N.C. Some of the participating retailers

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