The sell-through market has grown tremendously in the past few years. That has added another layer of complexity to the video buyer's role, according to participants at SN's video roundtable.
"There are a lot more sell-through titles available these days than there ever have been," said Denise Darnell, video supervisor at Southeast Foods, Monroe, La. "Every month you have 10 or 15 different sell-through titles that you might want to pick up," she said.
"You also have to be mor