CANNING THE COMPLEXITY

SOMERS, N.Y. -- There is no longer any reason for Craig Weatherup to be coy about Pepsico's unconsummated courtship of Quaker Oats Co. and its flagship brand, Gatorade, last fall."We negotiated twice," says Weatherup, president and chief executive officer of Pepsi-Cola Co. here, Pepsico's soft drink marketing company. "Once before Coke and once after Coke. And we couldn't make it work. The reason

SOMERS, N.Y. -- There is no longer any reason for Craig Weatherup to be coy about Pepsico's unconsummated courtship of Quaker Oats Co. and its flagship brand, Gatorade, last fall.

"We negotiated twice," says Weatherup, president and chief executive officer of Pepsi-Cola Co. here, Pepsico's soft drink marketing company. "Once before Coke and once after Coke. And we couldn't make it work. The reason we couldn't make it work, at least in our case, was not some great point of principle --

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