CAPITOL HILL SCOOPS UP ANNUAL IICA PROMOTION

WASHINGTON -- The International Ice Cream Association's annual Ice Cream for America promotion on Capitol Hill last month treated members of Congress, their families, friends and staff to about 2,500 gallons of ice cream and frozen yogurt, 250 gallons of toppings and 5,000 root beer floats. IICA's Ice Cream for America theme, "America's Ice Cream Parlor," is a cross-merchandising program designed

WASHINGTON -- The International Ice Cream Association's annual Ice Cream for America promotion on Capitol Hill last month treated members of Congress, their families, friends and staff to about 2,500 gallons of ice cream and frozen yogurt, 250 gallons of toppings and 5,000 root beer floats. IICA's Ice Cream for America theme, "America's Ice Cream Parlor," is a cross-merchandising program designed for retail supermarkets. It focuses on building ice cream sales with related products such as top

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