Carbonated Beverages

The sluggish economy helped give a boost to carbonated soft drinks last year, but it appears that consumers are once again switching to other beverages. The category witnessed several years of sales declines through calendar year 2008. But there was a change for the better in 2009, when sales in food, drug and mass channels grew 2.5% to $13.8 billion. Many attributed this to the economic recession

The sluggish economy helped give a boost to carbonated soft drinks last year, but it appears that consumers are once again switching to other beverages.

The category witnessed several years of sales declines through calendar year 2008. But there was a change for the better in 2009, when sales in food, drug and mass channels grew 2.5% to $13.8 billion. Many attributed this to the economic recession and resulting category switching from more expensive drinks, like energy drinks and read

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