CARD PROGRAM BUILT SALES: INGLES

ASHEVILLE, N.C. -- Ingles Markets here said last week it increased its first-quarter sales largely as a result of a new rewards card program it introduced at the beginning of the quarter, which ended Dec. 27.During a conference call with industry analysts to discuss the quarter's results, Brenda Tudor, Ingles' chief financial officer, said, "Obviously, the card was well received by our customers.

ASHEVILLE, N.C. -- Ingles Markets here said last week it increased its first-quarter sales largely as a result of a new rewards card program it introduced at the beginning of the quarter, which ended Dec. 27.

During a conference call with industry analysts to discuss the quarter's results, Brenda Tudor, Ingles' chief financial officer, said, "Obviously, the card was well received by our customers. Both customer traffic and average ticket price increased during the quarter."

To

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