CARD PROMOTION BOOSTS STORE TRAFFIC FOR NORTHEAST CHAINS

NEW YORK -- Six Northeastern chains are participating in a holiday co-promotion designed to increase store traffic and higher-margin sales by encouraging use of the American Express card in their stores.Shoppers using their cards as a payment method at participating stores are eligible for bonus rewards from American Express Co. here.One goal for the retailers is "to drive traffic into our stores

NEW YORK -- Six Northeastern chains are participating in a holiday co-promotion designed to increase store traffic and higher-margin sales by encouraging use of the American Express card in their stores.

Shoppers using their cards as a payment method at participating stores are eligible for bonus rewards from American Express Co. here.

One goal for the retailers is "to drive traffic into our stores during the holidays," said Andrew DePaolis, corporate vice president of adverti

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