CARD PROMOTION BOOSTS STORE TRAFFIC FOR NORTHEAST CHAINS

NEW YORK -- Six Northeastern chains are participating in a holiday co-promotion designed to increase store traffic and higher-margin sales by encouraging use of the American Express card in their stores.Shoppers using their cards as a payment method at participating stores are eligible for bonus rewards from American Express Co. here.One goal for the retailers is "to drive traffic into our stores

NEW YORK -- Six Northeastern chains are participating in a holiday co-promotion designed to increase store traffic and higher-margin sales by encouraging use of the American Express card in their stores.

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