IN THE CARDS

Selling consumer packaged goods is not a high-tech art. However, bright signage and flashy pricing may no longer be enough in the two-front war against club and mass. Retailers are looking to technology for an added inducement to keep shoppers in the Center Store aisles.The plastic card -- and the data it delivers -- is fast becoming an integral part of the grocer's arsenal. Roughly 60% of supermarkets

Selling consumer packaged goods is not a high-tech art. However, bright signage and flashy pricing may no longer be enough in the two-front war against club and mass. Retailers are looking to technology for an added inducement to keep shoppers in the Center Store aisles.

The plastic card -- and the data it delivers -- is fast becoming an integral part of the grocer's arsenal. Roughly 60% of supermarkets nationwide offer loyalty cards, according to statistics from Retail Systems Consul

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