CARGILL CARVES OUT TURKEY BRANDING

WICHITA, Kan. -- For the first time in about 20 years, Cargill Meat Solutions here has rolled out a new branding campaign for its two major turkey brands.New logos, packaging color schemes, and Web sites are supporting Honeysuckle White Turkey, a national brand, and Shady Brook Farms, available at East Coast supermarkets. "We modernized the packaging, giving it a sophisticated, premium look," Sean

WICHITA, Kan. -- For the first time in about 20 years, Cargill Meat Solutions here has rolled out a new branding campaign for its two major turkey brands.

New logos, packaging color schemes, and Web sites are supporting Honeysuckle White Turkey, a national brand, and Shady Brook Farms, available at East Coast supermarkets. "We modernized the packaging, giving it a sophisticated, premium look," Sean Cash, brand manager, Cargill Meat Solutions, told SN. Cargill Meat Solutions is a divis

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