CARVEL GOES NICE AND SMALL WITH LIL' LOVE CAKES

FARMINGTON, Conn. -- Carvel Corp. here has introduced new smaller and lower-priced cakes that present an opportunity for supermarkets to reap incremental sales, Carvel officials told SN.By introducing the "Lil' Love" six-inch, frozen ice-cream cakes, designed for "little special occasions," Carvel intends to "break out of the birthday box" and create more frequent purchases at supermarkets, as well

FARMINGTON, Conn. -- Carvel Corp. here has introduced new smaller and lower-priced cakes that present an opportunity for supermarkets to reap incremental sales, Carvel officials told SN.

By introducing the "Lil' Love" six-inch, frozen ice-cream cakes, designed for "little special occasions," Carvel intends to "break out of the birthday box" and create more frequent purchases at supermarkets, as well as at its 450 freestanding stores, a Carvel spokesperson said.

The suggested r

Register to view the full article

Already a member? .