It is the subject of many a dry joke in the meat department: How can we lose the least amount possible on turkeys this year?
That turkeys are loss leaders in Thanksgiving promotions is a given. The question these days is how to control the loss. In an informal poll, retailers told SN they have employed a wide range of tactics. Some have tried to promote smoked turkeys or other prepared birds as alternatives that bring more revenue. Others have turned to coupon promotions. There also h