SEATTLE, Wash. (FNS) -- Cooler space allocation is crucial to sales, retailers report. In a recent market tour here, SN observed a number of operators offering beer to customers in the closest ready-to-drink guise -- cold.
Safeway units presented beers mostly chilled within the units' beer and wine department. The full 20-foot aisle run of cold case is organized, using decks and the well, by subcategory and pack size.
Light beer offerings are grouped f