CASE STUDY

Bill Brady, manager of a small Key Food store in Forest Hills, N.Y., has 12-packs and 18-packs in the back part of the store. Single bottles are sold warm in one of the center aisles, with no special displays, ever, since there isn't room.The 8-foot section contains many individual beers. Most are imports, like Sapporo, El Presidente, Corona, Rebel, Czech, Foster's, the Molson family and Labatt's

Bill Brady, manager of a small Key Food store in Forest Hills, N.Y., has 12-packs and 18-packs in the back part of the store. Single bottles are sold warm in one of the center aisles, with no special displays, ever, since there isn't room.

The 8-foot section contains many individual beers. Most are imports, like Sapporo, El Presidente, Corona, Rebel, Czech, Foster's, the Molson family and Labatt's from Canada, St. Pauli Girl, with and without alcohol; Harp, Bass, Beck's and the non-al

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