A CASE FOR VISIBILITY

SPRINGFIELD, Mo. -- The entire muffin category will soon gain greater visibility at Consumers Markets here, and self-service displays will play a major role, said Renee Kahl, director of bakery operations at the 24-unit chain.The company has just completed a rollout of new, upright self-service cases intended primarily to display doughnuts, but muffins are now working their way into the new fixtures

SPRINGFIELD, Mo. -- The entire muffin category will soon gain greater visibility at Consumers Markets here, and self-service displays will play a major role, said Renee Kahl, director of bakery operations at the 24-unit chain.

The company has just completed a rollout of new, upright self-service cases intended primarily to display doughnuts, but muffins are now working their way into the new fixtures as well.

"Just this month we've put one or two -- depending on the store -- 1

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