CASESTUDY

Beer has been losing share to wine and other beverages for years. So it's fitting that as retailers head into the crucial warm-weather months, many will replicate wine-selling strategies to boost sales. They intend to sample and suggest food pairings, and cross merchandise and cut prices.Byerly's and Lunds stores often conduct beer tastings twice a month during the summer, starting around Memorial

Beer has been losing share to wine and other beverages for years. So it's fitting that as retailers head into the crucial warm-weather months, many will replicate wine-selling strategies to boost sales. They intend to sample and suggest food pairings, and cross merchandise and cut prices.

Byerly's and Lunds stores often conduct beer tastings twice a month during the summer, starting around Memorial Day weekend. Coupled with that, the company offers what it terms "extreme value" on one

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