CASH ON THE BARREL

MILWAUKEE -- In the world of global branding, when you can't be the biggest, it is good business to be the first.That has so far proved a winning strategy for U.S.-based S&P Brewing Co. here, which over two years has built its Pabst Blue Ribbon brand into the hottest-selling import beer in China, where it is known as Lam Dai, Mandarin for Blue Ribbon."They happen to like Lam Dai. We were the first

MILWAUKEE -- In the world of global branding, when you can't be the biggest, it is good business to be the first.

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