CASH COW

Trend-watching dairy managers take note: Milk is repositioning itself as a beverage that not only answers nutritional needs, but also accommodates busy, on-the-go lifestyles.Boosted by a growing number of market-savvy processors incorporating functional, single-serving containers that colas and juices adopted long ago, milk's image has been updated to appeal to young, hip, on-the-go consumers.James

Trend-watching dairy managers take note: Milk is repositioning itself as a beverage that not only answers nutritional needs, but also accommodates busy, on-the-go lifestyles.

Boosted by a growing number of market-savvy processors incorporating functional, single-serving containers that colas and juices adopted long ago, milk's image has been updated to appeal to young, hip, on-the-go consumers.

James Roesner, dairy merchandising manager of Clemens Markets, a 16-store chain in

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TAGS: Dairy