CASING THE PRODUCT

As the number and type of products offered in supermarkets expand, especially in the fast-growing home-meal replacement category, retailers are using cases designed to showcase numerous products together, creating a bountiful harvest effect.There's also a move to increase the entertainment value for customers, especially in produce and meal-service areas. Displays and fixtures are being used to help

As the number and type of products offered in supermarkets expand, especially in the fast-growing home-meal replacement category, retailers are using cases designed to showcase numerous products together, creating a bountiful harvest effect.

There's also a move to increase the entertainment value for customers, especially in produce and meal-service areas. Displays and fixtures are being used to help create a specific ambiance, such as down-home comfort or hip and trendy, in "store-wi

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