Catalina Boosts Redemptions With Color Coupons

ST. PETERSBURG, Fla. Catalina Marketing here, whose color coupon printers are now in about 9,000 supermarkets, has determined that consumers redeem the color coupons at a 30% higher rate than that for Catalina's traditional black-and-white coupons. This year Catalina began replacing its familiar black-and-white coupon printers at the checkouts of 17,000 stores nationwide with new four-color inkjet

ST. PETERSBURG, Fla. — Catalina Marketing here, whose color coupon printers are now in about 9,000 supermarkets, has determined that consumers redeem the color coupons at a 30% higher rate than that for Catalina's traditional black-and-white coupons.

This year Catalina began replacing its familiar black-and-white coupon printers at the checkouts of 17,000 stores nationwide with new four-color inkjet printers made by Epson.

When the rollout is completed in mid-2007, abou

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