CATALINA IS ROLLING OUT INTEGRATED PRICE LABELS

ST. PETERSBURG, Fla. -- After completing a three-month test, Catalina Marketing has begun rolling out its Integrated Price Labels across its 8,400-store network.ter. Each IPL label contains shelf price and unit price information for the promoted product, as well as a representation of the coupon the shopper can earn by complying with the promotional offer.In the test, stores with Checkout Coupon IPLs

ST. PETERSBURG, Fla. -- After completing a three-month test, Catalina Marketing has begun rolling out its Integrated Price Labels across its 8,400-store network.

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