CATALINA SERVICE TO AID FREQUENT SHOPPER PLANS

ST. PETERSBURG, Fla. -- Catalina Marketing Corp. here has launched an electronic data-base marketing service designed to help retail grocers develop their frequent shopper programs.ked to Catalina's existing in-store network, the program is designed to help retailers establish ongoing communications with their best shoppers.

ST. PETERSBURG, Fla. -- Catalina Marketing Corp. here has launched an electronic data-base marketing service designed to help retail grocers develop their frequent shopper programs.

ked to Catalina's existing in-store network, the program is designed to help retailers establish ongoing communications with their best shoppers.

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