CATALINA'S ONE PLATFORM PRODUCES MANY IN-STORE MARKETING MESSAGES

ST. PETERSBURG, Fla. -- On a little computer screen in a climate-controlled room at Catalina Marketing headquarters here, visitors can monitor the flow of retail sales data from a single checkout lane at any of 9,000 supermarkets across the country.On this particular occasion, the lines of data scrolling up the screen in real time indicate that a shopper, who has purchased cat food at a store more

ST. PETERSBURG, Fla. -- On a little computer screen in a climate-controlled room at Catalina Marketing headquarters here, visitors can monitor the flow of retail sales data from a single checkout lane at any of 9,000 supermarkets across the country.

On this particular occasion, the lines of data scrolling up the screen in real time indicate that a shopper, who has purchased cat food at a store more than 1,000 miles away, is receiving a Checkout Coupon for a competing brand.

An

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