CATCHING ON

First it was red meat, then bacon and poultry. Now seafood is on the center of the plate for a growing number of consumers watching their waistlines.To capitalize on the trend, many supermarkets are taking extra steps to promote fish and seafood as healthy, diet-friendly food. At the same time, more needs to be done, so seafood marketers are supplying retailers with a fresh arsenal of promotional

First it was red meat, then bacon and poultry. Now seafood is on the center of the plate for a growing number of consumers watching their waistlines.

To capitalize on the trend, many supermarkets are taking extra steps to promote fish and seafood as healthy, diet-friendly food. At the same time, more needs to be done, so seafood marketers are supplying retailers with a fresh arsenal of promotional tools.

Fresh Encounter, the 30-store chain based in Findlay, Ohio, has experienc

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TAGS: Seafood