CATEGORICAL IMPERATIVE

Supermarkets are beginning to get religious when it comes to merchandising highly impulse-driven general merchandise categories. That new-time religion is category management.It is happening by degrees in general merchandise, as it has in health and beauty care. Some retailers say the application is even slower for general merchandise, however.Homeland Stores, Oklahoma City, is at the halfway mark

Supermarkets are beginning to get religious when it comes to merchandising highly impulse-driven general merchandise categories. That new-time religion is category management.

It is happening by degrees in general merchandise, as it has in health and beauty care. Some retailers say the application is even slower for general merchandise, however.

Homeland Stores, Oklahoma City, is at the halfway mark in appointing category captains to manage its general merchandise categories,

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