A CATEGORICAL SUCCESS

Supermarkets are finding that category management can put a nice head on sales in the beer department. Retailers, major brewers and industry consultants interviewed by SN said category management is helping grocers better manage their beer departments. According to one brewer's estimates, implementing category management can help a supermarket boost its beer sales anywhere from 5% to 30%, partly through

Supermarkets are finding that category management can put a nice head on sales in the beer department. Retailers, major brewers and industry consultants interviewed by SN said category management is helping grocers better manage their beer departments. According to one brewer's estimates, implementing category management can help a supermarket boost its beer sales anywhere from 5% to 30%, partly through reducing out-of-stocks.

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