CATEGORICALLY SPEAKING

ANTIOXIDANTS; 2005; Percent $ ChangeLiquid teas: $2.35M; $42.7M; 1,715.2%Hot cereals: $1.36M; $18.3M; 1,241.1%Chocolate: $29,040; $2.30M; 7,847.0%GLUTEN-FREE 2005; Percent $ ChangeCanned soups: $2.93M; $5.87M; 100.4%Frozen entrees: $1.06M; $2.88M; 171.8%(1 item, non-ethnic) Granola/yogurt bars $2.79M; 107.5%CARB-CONSCIOUS 2005; Percent $ ChangePowered Soft Drinks: $2.08M; $35.8M; 1,620.1%Tea mixes:

ANTIOXIDANTS

; 2005; Percent $ Change

Liquid teas: $2.35M; $42.7M; 1,715.2%

Hot cereals: $1.36M; $18.3M; 1,241.1%

Chocolate: $29,040; $2.30M; 7,847.0%

GLUTEN-FREE

2004; 2005; Percent $ Change

Canned soups: $2.93M; $5.87M; 100.4%

Frozen entrees: $1.06M; $2.88M; 171.8%

(1 item, non-ethnic) Granola/yogurt bars

$1.35M; $2.79M; 107.5%

CARB-CONSCIOUS

2004

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