CATEGORY CACHET: STOP & SHOP GAINS INSTANT EXPERTISE

QUINCY, Mass. -- Stop & Shop has moved itself to the head of the class with its Staples-branded office and school supply sections.According to Peter Hettinger, the chain's vice president of nonfood items, establishing the branded sections gave Stop & Shop access to Framingham, Mass. based-Staples' category, procurement and brand expertise."We've always had a basic assortment [of office supplies],

QUINCY, Mass. -- Stop & Shop has moved itself to the head of the class with its Staples-branded office and school supply sections.

According to Peter Hettinger, the chain's vice president of nonfood items, establishing the branded sections gave Stop & Shop access to Framingham, Mass. based-Staples' category, procurement and brand expertise.

"We've always had a basic assortment [of office supplies], and devoted a lot of space to stationery and art supplies. We were very

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