CATEGORY CAPTAIN

Over the past 15 years, category management has been a much-discussed, but not always executed, means of maximizing the profit potential of product categories. Spartan Stores is proving that a commitment to category management can pay off."We believe category management has played a major role in improving our performance," said David deS. Couch, vice president of information technology, Spartan Stores,

Over the past 15 years, category management has been a much-discussed, but not always executed, means of maximizing the profit potential of product categories. Spartan Stores is proving that a commitment to category management can pay off.

"We believe category management has played a major role in improving our performance," said David deS. Couch, vice president of information technology, Spartan Stores, Grand Rapids, Mich. "Since we run a traditional supermarket format and our stores

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