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As category-killers like Petco continue to erode supermarket sales of pet food and supplies, Publix Super Markets is using a unique tactic it hopes will make it a pet owner's best friend. The Lakeland, Fla.-based retailer funded an innovative sampling program involving 400,000 copies of pet-training DVDs for animal shelters in Florida, Georgia, Alabama, South Carolina and Tennessee. Called Training

As category-killers like Petco continue to erode supermarket sales of pet food and supplies, Publix Super Markets is using a unique tactic it hopes will make it a pet owner's best friend.

The Lakeland, Fla.-based retailer funded an innovative sampling program involving 400,000 copies of pet-training DVDs for animal shelters in Florida, Georgia, Alabama, South Carolina and Tennessee.

Called “Training Your Adopted Dog” and “Your Adopted Cat: Everything You Need to Know about You

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TAGS: Marketing