CATEGORY LEADERS REVEAL SELLING TECHNIQUES FOR CHEESE

LOUISVILLE -- Chutney and Persian melon, not to mention balsamic vinegar, can sustain cheese sales during a time when new cheese varieties are not crowding the horizon, cheese-minded retailers said.While the sheep and goat cheese trends continue to mount, creative ways to present already-existing varieties can keep customers interested, panelists said."We've had such success lately showing customers

LOUISVILLE -- Chutney and Persian melon, not to mention balsamic vinegar, can sustain cheese sales during a time when new cheese varieties are not crowding the horizon, cheese-minded retailers said.

While the sheep and goat cheese trends continue to mount, creative ways to present already-existing varieties can keep customers interested, panelists said.

"We've had such success lately showing customers new ways to serve well-chosen cheeses. The rock n' roll is in how you serve

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