CATEGORY MANAGEMENT ANALYZED

CHICAGO -- Category management can help retailers increase sales, gain a better understanding of their customers, coordinate programs with suppliers and generate cost savings -- but an organization must be committed to it at all levels if it is to succeed, a panel of experts told attendees at the Food Marketing Institute's annual convention here.According to Claire D'Amour, vice president of corporate

CHICAGO -- Category management can help retailers increase sales, gain a better understanding of their customers, coordinate programs with suppliers and generate cost savings -- but an organization must be committed to it at all levels if it is to succeed, a panel of experts told attendees at the Food Marketing Institute's annual convention here.

According to Claire D'Amour, vice president of corporate affairs for Big Y Foods, Springfield, Mass., category management shifts the distrib

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