CATEGORY MANAGEMENT BOOM FORESEEN

WASHINGTON (FNS) -- "Manufacturers and their customers are on the verge of a category management explosion that will take the industry to the next stage of category and volume growth, and improved consumer satisfaction," said C. Manly Molpus, president and chief executive officer of the Grocery Manufacturers of America here."Category management takes the consumer as its starting point, and brings

WASHINGTON (FNS) -- "Manufacturers and their customers are on the verge of a category management explosion that will take the industry to the next stage of category and volume growth, and improved consumer satisfaction," said C. Manly Molpus, president and chief executive officer of the Grocery Manufacturers of America here.

"Category management takes the consumer as its starting point, and brings retailers and manufacturers together to build categories, combine knowledge and expand b

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