CATEGORY MANAGEMENT CALLED A LONG HAUL

CHICAGO -- Though it's easy to get caught up in looking at the impressive statistics coming out of category management programs, retailers starting the process must remember that category management is a long-term effort, warns Brian Harris, chairman of Partnering Group, Playa Del Rey, Calif."A whole plan is never less than two years," Harris said while speaking here at a seminar during the Food Marketing

CHICAGO -- Though it's easy to get caught up in looking at the impressive statistics coming out of category management programs, retailers starting the process must remember that category management is a long-term effort, warns Brian Harris, chairman of Partnering Group, Playa Del Rey, Calif.

"A whole plan is never less than two years," Harris said while speaking here at a seminar during the Food Marketing Institute's annual convention. "Two years is even sort of a push," he added.

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