CATEGORY MANAGEMENT DRIVEN BY DATA CALLED ROAD FOR MEAT

ATLANTA -- Mike Bettencourt of Stop & Shop Cos., Boston, has seen the promised land for meat departments. It's in the grocery aisle.Bettencourt, director of meat and seafood for the 128-store chain, was preaching data-based category management to an audience that included a lot of old-school meat men at the industry's jointly sponsored Meat Marketing Conference here last month.At some chains, of course,

ATLANTA -- Mike Bettencourt of Stop & Shop Cos., Boston, has seen the promised land for meat departments. It's in the grocery aisle.

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