CATEGORY MANAGEMENT DRIVES H-E-B'S GROWTH

CHICAGO -- Category management is paying off in a big way for the H.E. Butt Grocery Co., San Antonio, Texas, according to a chain official.Harvey McCoy, vice president of category management for H-E-B, said growth in store sections in which category management is used is much greater than in other areas."We knew we were losing sales, especially in a lot of grocery nonfood categories. We were losing

CHICAGO -- Category management is paying off in a big way for the H.E. Butt Grocery Co., San Antonio, Texas, according to a chain official.

Harvey McCoy, vice president of category management for H-E-B, said growth in store sections in which category management is used is much greater than in other areas.

"We knew we were losing sales, especially in a lot of grocery nonfood categories. We were losing them to category killers and discounters. We didn't know how to stop it. We d

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