CATEGORY MANAGEMENT EMERGING AS A FORCE IN FLORAL

INDIANAPOLIS -- Category management has sprouted in supermarket floral, using methods already rooted in other fresh departments, according to an industry research consultant.Ten years ago, the same questions, fears and unknowns were part of the introduction of category management in fresh produce departments, said Steve Lutz, executive vice president of The Perishables Group, based in E. Wenatchee,

INDIANAPOLIS -- Category management has sprouted in supermarket floral, using methods already rooted in other fresh departments, according to an industry research consultant.

Ten years ago, the same questions, fears and unknowns were part of the introduction of category management in fresh produce departments, said Steve Lutz, executive vice president of The Perishables Group, based in E. Wenatchee, Wash. But now produce section leaders know how many mangoes they sold and when and how

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