CATEGORY MANAGEMENT KEY TO CANDY PROFIT

NEW ORLEANS -- More sophisticated category management is the key for retailers who want candy to generate stronger profits.The reason is that category management can drive purchase frequency and transaction size, according to Chris Fink, category management manager for Nabisco, Winston-Salem, N.C. Fink spoke at the American Wholesale Marketers Association's winter convention held here.A boost in candy

NEW ORLEANS -- More sophisticated category management is the key for retailers who want candy to generate stronger profits.

The reason is that category management can drive purchase frequency and transaction size, according to Chris Fink, category management manager for Nabisco, Winston-Salem, N.C. Fink spoke at the American Wholesale Marketers Association's winter convention held here.

A boost in candy sales, he said, can result from better section management, such as the pro

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