CATEGORY MANAGEMENT MAY KEEP FROZENS SALES WARM

SAN FRANCISCO -- Category management could go a long way toward keeping things in the frozen food department from cooling off, according to two executives at Information Resources Inc., Chicago."We need to better understand the process, the dynamics of category management," said Walt Donovan, IRI's director of sales force development. "If I was to suggest a key to successful category management, it

SAN FRANCISCO -- Category management could go a long way toward keeping things in the frozen food department from cooling off, according to two executives at Information Resources Inc., Chicago.

"We need to better understand the process, the dynamics of category management," said Walt Donovan, IRI's director of sales force development. "If I was to suggest a key to successful category management, it would be in clearly identifying the corporate mission, the roles for each category and

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