CATEGORY MANAGEMENT PARTNERS CITE GAINS: STUDY

CHICAGO -- Distributors and suppliers who have implemented joint category management programs report an average sales increase of 5% within the category and gross margin increases of 1.2%, according to a progress report on Efficient Consumer Response implementation presented at last week's Food Marketing Institute convention here.Despite these improvements, however, almost half the respondents from

CHICAGO -- Distributors and suppliers who have implemented joint category management programs report an average sales increase of 5% within the category and gross margin increases of 1.2%, according to a progress report on Efficient Consumer Response implementation presented at last week's Food Marketing Institute convention here.

Despite these improvements, however, almost half the respondents from all participating groups said the results were below their initial expectations when t

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