CATEGORY MANAGEMENT PARTNERS CITE GAINS: STUDY

CHICAGO -- Distributors and suppliers who have implemented joint category management programs report an average sales increase of 5% within the category and gross margin increases of 1.2%, according to a progress report on Efficient Consumer Response implementation presented at last week's Food Marketing Institute convention here.Despite these improvements, however, almost half the respondents from

CHICAGO -- Distributors and suppliers who have implemented joint category management programs report an average sales increase of 5% within the category and gross margin increases of 1.2%, according to a progress report on Efficient Consumer Response implementation presented at last week's Food Marketing Institute convention here.

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