CATEGORY MANAGEMENT RELOADED

Classic category management, a business process developed in the 1990s and embraced by the food retail industry, is now being reinvented with a new focus.While retailers found category management to be an important tool in achieving optimal shelf management, they also encountered downsides to the process.For one thing, classic category management is a labor-intensive enterprise that involves between

Classic category management, a business process developed in the 1990s and embraced by the food retail industry, is now being reinvented with a new focus.

While retailers found category management to be an important tool in achieving optimal shelf management, they also encountered downsides to the process.

For one thing, classic category management is a labor-intensive enterprise that involves between seven and nine steps, from defining the categories themselves to developing

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